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Ana Paula Mendes

Oct 24
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New partner alert: Welight

By News Home

The BJF is extremely happy to become one of the first organizations in Europe to partner with emerging social business- Welight.

Welight is making giving both simple and transparent. They firstly offer blockchain technology solutions, which allows individuals and companies to track the results of their donations through the Welight platform.This ensures legitimacy in an organization’s management of funds. Cash flow is tracked and partner charities like BJF register results using a decentralized, immutable and auditable transparency system based on blockchain. Secondly, Welight make it possible for consumers to generate donations when buying products and services online and at physical stores. This is at no extra cost to the consumer. Companies and stores that opt into Welight donate a part of the profit generated on each purchase to an organization of their choice.

Welight is an incredibly innovative business model and they have already found success in Brazil, distributing around $R500.000 to social causes so far. They are now emerging into a European market and BJF is one of the first organizations they have approached. We couldn’t be more pleased to cooperate with this platform of the future!

Sep 19
Love0

Holistic farming creating change in Brazil

By News Home

The Farm of the Future is an enterprise of Guilherme Tiezzi, one of our partner landowners. He proposes a complete shift in the way agrobusiness relates to natural resources, wanting to create a true social impact in the region. In July, Tiezzi promoted a one-week Holistic Management Course at his property which our forest engineers were able to attend! 

Here, they had the opportunity to learn more about sustainable cattle raising and property management. Our BJF Brazil team also had the opportunity to present their work and show attendees the preparation of our Restoration Demonstration Unit, which will be taking place in the Farm of the Future. This was an amazing learning experience for us, and a great opportunity to inform more people about the crucial work the BJF is doing!

Sep 19
Love1

Jaguar Parade 2019!

By News Home

In September of 2019, artists Ivan Nisida and Andrea Tolaini painted one of the 90 Jaguar statues that took part in the Jaguar Parade. This work of art was displayed in public areas around São Paulo to raise awareness about the immediate need for conservation and restoration efforts in Brazil and worldwide! 

Our Jaguar has been inspired by the BJF mission to restore the biodiversity of the Araguaia region. This beautiful piece of art was then auctioned on the 29th November – with the proceeds going to help the BJF progress in our crucial work!

Our Araguaia Guardian is now in a second exhibition phase and will be on display in the Vieira Rezende offices until 31st March, 2020.

The Jaguar parade, like the BJF, is motivated by the impact that increasing environmental degradation has had in recent years! The parade invites organisations and companies to take part in this important event, not only to raise money for their respective causes but also to raise awareness about the rapidly decreasing biodiversity occurring in Brazil and around the world! 

According to IBAMA, in Brazil, the Jaguar is considered extremely vulnerable and falls under the category ‘almost threatened’ by extinction. This declining population is largely a result of deforestation, poaching and pollution, making projects, such as our regeneration of the Araguaia corridor, extremely vital to these efforts to bring back native animals and plants! 

Thank you to our Brazilian sponsor and the Jaguar Parade for allowing us the opportunity to be involved in this event!

Sep 19
Love0

Meet More Amazing Donors: Hadassa and Tomas

By News Home

This month, two of our amazing donors completed the bridge to bridge run in Arnhem, Netherlands, in aid of the BJF! Both dedicated supporters, this is one of many ways Hadassa and Tomas have contributed to the BJF!

As a Biologist from Brasília, Hadassa is passionate about the potential for our project to help restore the ecosystems of the Cerrado Savanna and Amazon and bring back water security to these areas!

When in balance, the earth’s ecosystems provide mankind with suitable living conditions such as clean air, fresh water and soil. In many cases these conditions provided by nature are taken for granted. For instance, the value of clean air and drinking water might not be taken into account as important factors when developing our societies and economies. In such cases, decisions are made leaving natural systems out of consideration.

In order to make the benefits that we receive from ecosystems measurable and link them with human activities, the concept of Ecosystem Services was developed. Ecosystem Services is a concept where natural services are given economic value/worth in order to bring these services into consideration when making decisions. Ecosystems services include for example, provision of food and raw materials, nutrient recycling and soil formation.

Naturally, water is also one important service provided by ecosystems. Ecosystems provide fresh water that is directly consumable by living beings. That is of course, of extreme importance for us as well, especially when considering that most of the water on our planet is sea water. Other water related ecosystem services are climate regulation, through humidity and temperature control amongst other things, and the provision of fish stocks.

Water related ecosystems services are not only linked to aquatic ecosystems but also to terrestrial ecosystems. For example, vegetation plays a key role in water retention and groundwater recharge, two important aspects of the water cycle. From this perspective, restoration projects, such as the Araguaia Corridor project, do not only contribute to increase/maintain terrestrial ecosystems services such as biodiversity and carbon sequestration, but also contribute – and are essential – to water related ecosystems services.

By Hadassa Moreira and Simon Holsteijn, IMD